Marvin Rae Sandoval.
United States
Meta Certified professional scaling eight-figure performance marketing campaigns on Facebook, Google, LinkedIn, TikTok, and YouTube; D2C and B2B brand building; e-commerce strategy, and marketing analytics.
Advanced proficiency in both fundamental and technical aspects of marketing tech platforms and an excellent communicator of ideas.
About me.
I've always been fascinated with technology. When I was a kid I tried to study just about every system file in our old Windows 95 PC just to understand what each file does. I still carry this innate skill in problem-solving in my work today as a digital marketer.
I get my "flow" when I work with ideas. People who know me personally might describe me as someone who always comes up with ideas. Sometimes funny. Often crazy. At times smart.
Creating, challenging, and refining ideas lets me appreciate the data behind the process. There's is delight in discovering patterns in the data to inspire solutions for my team and clients. Especially with marketing data, as it's a reflection of human insights.
Experience.
Director, Performance Marketing
The Economist
NY, New York
Providing leadership and management in scaling eight-figure global performance marketing campaigns on Meta, Google, and native display platforms.
Co-founder and Digital Operations Director
RocketMedia
1. Scaled over $5M in ad campaigns and achieved a ROAS as high as 10x on ecommerce brands in the categories of lifestyle & fashion, home essentials, tech, fitness, and real estate.
2. Improved average Cost Per Acquisition by 83.0% for a leading mobile service provider. 2X improvement in average conversion rates by implementing advanced conversion tracking and data attribution.
3. Grow YoY ecommerce shop subscribers by over 150% for a clothing and lifestyle brand.
4. Provided strategic direction and execution of over thirty Google SEM and SEO campaigns with campaign budgets over $1M.
Sr. Digital Marketing Manager
Heroleads Thailand
1. Designed the strategy and implementation guidelines for growth marketing and content management using HubSpot CRM.
2. Managed a team of local and foreign digital marketing and data experts working on lead generation campaigns of various B2C clients in service and retail categories.
Digital Strategic Planner
Publicis Manila
1. Provided essential strategic guidance for the deployment of digital marketing campaigns with an average budget of over USD 10M for Nestlé and Procter & Gamble.
2. Planned and launched the agency’s Social Command Center that served as a hub for real-time social media engagement and campaign analytics.
Education and Certifications
Bachelor of Science in Development Communication
University of the Philippines
Los Banos, Laguna
Philippines
Meta Certified Media Planning Professional
Meta, Inc.
Issued on April 2024
https://www.credly.com/badges/6eba742e-6086-4a48-bba4-6e997de0500a/linked_in_profile
Data Science (Short Course)
Analytiks
Online Certification
Skills and Competencies.
Full Funnel Growth Marketing
I have discovered my own unique strategies for successfully scaling campaigns and blending it with tried and tested methods. This has allowed me to manage multi-million dollar campaigns with impressive results.
I look at digital marketing campaigns not as a siloed set of tasks, but as an integral part of successful business. My approach is to see through the business' core challenges and what could be the role of digital in bringing a real and tangible impact to the bottom line.
E-commerce Sales Strategy
I've had the opportunity to work on several e-commerce retail brands in these categories: fashion & apparel, home & living, tech accessories, and wearables. Aside from the quantitative part of marketing for e-commerce brands, I have a strong sense of what type of content would work for a particular audience. In 2021, me and my team won Gold for Excellence in Influencer Marketing* for Garmin Philippines as a strong testament to our expertise in the field.
*https://awards.marketing-interactive.com/marketing-excellence-ph/2021-winners/
Leadership and Managment
Co-founding, managing, and growing a startup agency in the Philippines was a culmination of my leadership experience. My leadership style sits somewhere between visionary / collaborative / participative. I pay close attention to excellent team communication. I believe that great ideas flourish when communicated very clearly and this ultimately is reflected in the output that our clients and customers see.